Corporate Culture

Company Mission

Mission: Help more people fall in love with bread.

• Create value: Offer high value-for-money products to consumers.
• Lead the industry: Become a benchmark and continue to drive industry progress.

Company Vision

Vision: Become China’s largest bread company.

• Specialization: Stay focused on bread.
• Scale: Set the pace as a clear industry leader.
• Longevity: Build a century-lasting brand.

Company Values

Values: Integrity · Responsibility · Lean · Simplicity

• Integrity: Be honest, loyal and upright.
• Responsibility: Own the work, take initiative, and build a happy enterprise.
• Lean: Keep improving and pursue efficiency.
• Simplicity: Stay frank, practical and effective.

Company Philosophy

Put food safety first, put consumers first, and grow through quality and trust.